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New Ear To The Ground fan-first webinar series: “From Fans, For Brands”

Our friends at Ear to the Ground have just launched a brand-new, fan-first webinar series: “From Fans, For Brands” Fresh off their appearances at ISC 2025, where they spoke on the panels: 🗣 ‘Paris Saint-Germain x SNIPES: How to Create Global Impact with a Community-First Partnership’ 🗣 ‘The Importance of Creativity in Driving Your Sponsorship: […]

🗓️ Save the Date: International Sports Convention 2026 – March 25–26, London

The International Sports Convention (ISC) returns on March 25–26, 2026, at the iconic Tottenham Hotspur Stadium in London. As one of the world’s premier gatherings for the global sports industry, ISC 2026 will unite key decision-makers, rights holders, brands, broadcasters, federations, and cities under one roof. What to Expect at ISC 2026 Global Networking: Meet and connect […]

📢 NEW FOR ISC 2026: Dedicated Sport Investment Track Announced!

Following the strong response to our Private Equity and Global Investment in Sport panel at ISC 2025, we’re taking things to the next level in 2026. A full Sport Investment Track will be integrated into the International Sports Convention 2026, held at Tottenham Hotspur Stadium, London | 25–26 March 2026. This dedicated focus will bring […]

Be Part of the Momentum: ISC Women’s Sport Business Awards 2025

The spotlight is on! From September 29 to October 3, 2025, join a global celebration of innovation, leadership, and progress in women’s sport business at the ISC Women’s Sport Business Week – and at the heart of it, the prestigious ISC Women’s Sport Business Awards. 🏆 Why Enter? The ISC Awards recognise outstanding individuals, organisations, and initiatives that are […]

Federations and Host Cities Fully Integrated into ISC 2026

We are pleased to announce a landmark development for the International Sports Convention 2026, taking place at the Tottenham Hotspur Stadium, London, on 25–26 March 2026: International Federations and Host Cities will now be fully integrated into the core of the event. This evolution strengthens ISC’s position as one of the world’s leading sports business […]

ISC 30 Under Thirty Awards – Applications Close in 1 Month 🏆

Are you—or someone you know—shaping the future of the sports industry? There’s just one month left to submit a nomination for the ISC Thirty Under 30 Awards 2025, celebrating young professionals making a real impact across all areas of sport—media, marketing, tech, events, governance, and beyond. 📅 Application deadline: May 30, 2025 Whether you’re putting forward a colleague, someone you […]

Join ISC for a celebration of Women’s Sport Business this Autumn 🌍

We are thrilled to announce the upcoming ISC Women’s Sport Business Week, taking place from September 29th – October 3rd, 2025! This inspiring week will bring together professionals, thought leaders, and advocates from across the globe to spotlight women in the sports business industry and foster opportunities for networking, learning, and collaboration. Event Highlights:   The Grand […]

International Sports Convention 2025 – Wrap

The International Sports Convention has marked its biggest edition to date at London’s Tottenham Hotspur Stadium, with an event that championed the growing diversity of industry perspectives and explored the many new challenges that lie in wait.   Hundreds of delegates joined Victor, the official ISC mascot, and 116 speakers from a broad range of […]

Fan Engagement – an international perspective: think global, act local.

  The final session of ISC 2025 gathered leaders from some of the biggest sports properties anywhere to explore how a local focus can produce globally significant results.   The Tottenham Hotspur Stadium is a familiar setting for the NFL, which has played regular season games here since 2019. Its International Series will make stops […]

Private Equity and Global Investment in Sport.

  At a point of flux for the sports industry, the movement of capital is becoming more influential than ever before.   Sports businesses must be more attuned to the needs and incentives of their financial partners, learning how different investor types operate and what they might find attractive about sport. That was the core […]

Event Partners and Supporters

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We all forget what was said or done, but we always remember how it made us feel!

Last week, I had the chance to step out of the office and into the inspiring International Sports Convention at the spectacular Tottenham Hotspur Football Club Stadium. Alongside my Pulselive colleagues, I immersed myself in thought-provoking discussions with industry leaders, exploring the evolving ways fans engage with sport.

From the power of brand partnerships and striking the right balance to new ways of capturing data and insights, gamification, and emerging OTT strategies, the event was packed with valuable perspectives shaping the future of sports engagement.

A fantastic few days of learning, connecting, and challenging perspectives!

Isobel Moore

Design Operations Manager

Pulselive

It was a pleasure to be part of the discussion on Brand Partnerships in Women’s Sports with these wonderful panelists  where I had the chance speak about Rakuten TV Branded Originals: Ona Carbonell, Sandra Sánchez, and Champions, amongst others!
Many thanks to International Sports Convention for the invite!

Laura López

Sponsorships & Partnerships Manager

Rakuten TV

My sincere thanks to the International Sports Convention for the invitation to speak on an international panel at the 2025 convention at the Tottenham Hotspur Stadium today.

Representing the Gambling Commission , I was joined on the panel by GroupofCopenhagen colleagues Corentin Segalen and Christine C., and Stefano Barone, CFE from the Global Initiative Against Transnational Organised Crime to discuss the prevention and fight against sports manipulation.

It was evident from the discussion that despite the different approaches taken in our respective countries, partnerships and a collective focus can achieve results especially if stakeholders are open to sharing experiences, expertise and information.
Collaboration is key.

Nick Oliver

Sports Betting Intelligence Unit Manager

Gambling Commission

The International Sports Convention London 2025 was by far the best sports conference / convention event I have attended in recent years.

I was particularly encouraged that Women’s Sport and Leadership was clearly positioned as integral to the growth of sport rather than being an add on or a separate strand of the conference.

Finally, thank you International Sports Convention. A truly brilliant event, discussing topical and relevant matters in sport through open and honest discussion.

Mark Gannon MBA

Chief Executive Officer

UK Coaching

Attending the International Sports Convention was an incredible opportunity to dive deep into the ever-evolving intersection of business and sport with Unilever. From impactful partnerships to data-driven fan engagement, the sessions provided valuable insights into how brands can leverage sports as a platform for growth and purpose.

It was inspiring to learn from industry leaders and peers across the business and sports worlds, exchanging ideas on how brands can drive meaningful impact through sport. An example of these learnings is the importance of moments in data and analytics mentioned by Wen Miao and how that can be more impactful than the data itself.

Silvano Airo Onyango

Data Analysis Apprentice

Unilever

We were delighted to have attended the International Sports Convention this week. Insight into partnerships, monetising platforms and hugely important to us safeguarding within the sport community. The diversity of ideas and the high level participation gives comfort that all the sports we love are in good hands. Our thanks to the ISC and TOTTENHAM HOTSPUR STADIUM LIMITED for their hospitality this week.

Patrick C.

Head of Business Development

Sportscover Europe

I was pleased to represent Starlizard Integrity Services and introduce the panel on integrity issues facing football, at the same time revealing some of the findings from our imminently forthcoming report on suspected match-fixing in global football in 2024.

I very much enjoyed talking about the challenges and opportunities faced here with The Football Association, Football Association of Wales and KNVB in a session expertly moderated, as ever, by ANDREW JAMES (who I think has now proved himself to be an authority on sports integrity, with the astute line of questioning he has developed after covering this topic for so many years).

Affy Sheikh

Head of Starlizard Integrity Services

Starlizard Integrity Services

Had an interesting time at the International Sports Convention this week! It’s clear that brand partnerships are seeking much more sophisticated returns from rights holders, with tech and AI encouraging those demands but also offering solutions. Thankfully pure creative thinking remains integral for generating innovative campaign ideas and is needed as much when shaping commercial deals. Kudos to Nigel Fletcher and the dedicated staff for their hard work. And I can confirm, the food at Tottenham Hotspur Football Club lives up to the hype! 🌟

Frank Davis

Vice President, Business Development | Sports Marketing

rEvolution

Reflecting on a great few days at International Sports Convention where a whole range of interesting topics were covered from Women’s Sport, Fan Engagement, OTT, Sponsorship Activation, AI, the use of Data & Analytics and sustainability.

It was great to catch up with customers / friends in the industry and meet lots of interesting and inspiring people. Apologies to those I wasn’t able to meet during the event but I will follow up if I haven’t already.

The standout moment for me? Knowing that the IOC presidential election result was pending…cue the IOC’s Benny Bonsu (mid panel) announcing Kirsty Coventry’s victory, which was met with a full room of applause 👏. What a milestone moment for women in sport!

Darren Parsons

Digital and Fan Engagement Specialist

Back from an inspiring visit to the International Sports Convention in London – hosted at the stunning Tottenham Hotspur Stadium. A truly impressive venue for an event full of exciting conversations and meaningful meetings.

A special highlight: our COO Viktoria Geresi had the honor of serving as a judge for the prestigious Fan Engagement Award! I am proud of her representing ML Marketing among such a strong international jury – evaluating cutting-edge innovations that bring fans closer to the sports they love.

Big thanks to International Sports Convention for the opportunity, and huge congratulations to the Brooklyn Nets for taking home the award in the Best Fan Engagement – Clubs category!

Michael Litschka

CEO of ML Marketing

International Social First Agency

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