Federations and Host Cities Fully Integrated into ISC 2026
We are pleased to announce a landmark development for the International Sports Convention 2026, taking place at the Tottenham Hotspur Stadium, London, on 25–26 March 2026: International Federations and Host Cities will now be fully integrated into the core of the event. This evolution strengthens ISC’s position as one of the world’s leading sports business […]
ISC 30 Under Thirty Awards – Applications Close in 1 Month 🏆
Are you—or someone you know—shaping the future of the sports industry? There’s just one month left to submit a nomination for the ISC Thirty Under 30 Awards 2025, celebrating young professionals making a real impact across all areas of sport—media, marketing, tech, events, governance, and beyond. 📅 Application deadline: May 30, 2025 Whether you’re putting forward a colleague, someone you […]
Join ISC for a celebration of Women’s Sport Business this Autumn 🌍
We are thrilled to announce the upcoming ISC Women’s Sport Business Week, taking place from September 29th – October 3rd, 2025! This inspiring week will bring together professionals, thought leaders, and advocates from across the globe to spotlight women in the sports business industry and foster opportunities for networking, learning, and collaboration. Event Highlights: The Grand […]
International Sports Convention 2025 – Wrap
The International Sports Convention has marked its biggest edition to date at London’s Tottenham Hotspur Stadium, with an event that championed the growing diversity of industry perspectives and explored the many new challenges that lie in wait. Hundreds of delegates joined Victor, the official ISC mascot, and 116 speakers from a broad range of […]
Fan Engagement – an international perspective: think global, act local.
The final session of ISC 2025 gathered leaders from some of the biggest sports properties anywhere to explore how a local focus can produce globally significant results. The Tottenham Hotspur Stadium is a familiar setting for the NFL, which has played regular season games here since 2019. Its International Series will make stops […]
Private Equity and Global Investment in Sport.
At a point of flux for the sports industry, the movement of capital is becoming more influential than ever before. Sports businesses must be more attuned to the needs and incentives of their financial partners, learning how different investor types operate and what they might find attractive about sport. That was the core […]
Strategies and Engagement in Growing Sustained Loyalty in Football Worldwide – Local, National, and International
“Sport, like all politics, is eminently local,” said LaLiga’s Keegan Pierce at the start of this day two ISC 2025 session on the main stage. But the opportunities of sport are global – and exploring those possibilities while maintaining domestic priorities is a central strategic tension for many sports bodies. LaLiga is […]
Why Mainstream Media Keeps Getting YouTube Wrong
YouTube has become perhaps the dominant entertainment media platform, with an increasingly significant share of user numbers and watch time around the world. It is the source of a near infinite array of content, launching its own stars and creating its own programming styles. But while sports brands and rights holders have made […]
Paris Saint-Germain x Snipes: How to Create Global Impact with a Community-First Partnership
French football champions Paris Saint-Germain are on the crest of a wave – away and clear at the top of Ligue 1 and eagerly anticipating a UEFA Champions League quarter-final against Aston Villa. Performances on the field have electrified the mood around the club but, as ISC 2025 delegates learned in the final […]
Brand Partnerships in Women’s Sport
2025 will be a massive year for women’s sport. UEFA Women’s Euro 2025, the Women’s Rugby World Cup and the Women’s Cricket World Cup share space in the calendar with fast-growing elite club and franchise competitions. And while, as this day one panel told the ISC 2025 audience, it is important to […]
