Why Mainstream Media Keeps Getting YouTube Wrong
YouTube has become perhaps the dominant entertainment media platform, with an increasingly significant share of user numbers and watch time around the world. It is the source of a near infinite array of content, launching its own stars and creating its own programming styles. But while sports brands and rights holders have made […]
Paris Saint-Germain x Snipes: How to Create Global Impact with a Community-First Partnership
French football champions Paris Saint-Germain are on the crest of a wave – away and clear at the top of Ligue 1 and eagerly anticipating a UEFA Champions League quarter-final against Aston Villa. Performances on the field have electrified the mood around the club but, as ISC 2025 delegates learned in the final […]
Brand Partnerships in Women’s Sport
2025 will be a massive year for women’s sport. UEFA Women’s Euro 2025, the Women’s Rugby World Cup and the Women’s Cricket World Cup share space in the calendar with fast-growing elite club and franchise competitions. And while, as this day one panel told the ISC 2025 audience, it is important to […]
Monetising Content Platforms.
As broadcast rights models are challenged by changing viewer behaviours and commercial priorities, sports organisations now need agile media strategies that meet the digital moment. That was the key takeaway from this day one ISC 2025 session in the NFL Locker Room at Tottenham Hotspur Stadium, where panellists reflected on the need for […]
Sports Partnerships and Brand Purpose
Authenticity and credibility are at the heart of effective messaging in sports sponsorship. And as the ISC 2025 learned on this day one session on the main stage at the Tottenham Hotspur Stadium, that is especially true where brands are trying to communicate their brand purpose and support social change. “Gone are […]
Sport as a Platform: Impactful Partnerships, Brand Growth & Engaging the Next Generation.
The opening session in the The Residency on day one of ISC 2025 featured a telco business headquartered in France, a major personal care and hygiene brand headquartered in the UK, and a videogames publisher based in Canada – all sharing a belief in the potential of sports partnerships to drive brand growth and […]
Final Programme and Agenda and Delegate Details
Final Programme and Agenda HERE Delegate Fact Sheet HERE Click HERE for map. The entrance for the event days is on Worcester Avenue. Gates 14 and 15.
ISC Partner News: Ear to the Ground Partners with University of Salford to Advance Fan_Intelligence®_AI.
Manchester, February 2025 – Ear to the Ground, the global sports, gaming, and entertainment agency renowned for its Fan Intelligence® approach, is proud to announce a strategic partnership with the University of Salford to enhance its Fan_Intelligence®_AI, platform. This collaboration, led by Professor Mo Saraee, will bring together cutting-edge AI research and real-world fan insights […]
Key Information for ISC 2025 Delegates
ISC 2025 FACT SHEET ISC-2025-Getting-here-map
🚩2 weeks to go until International Sports Convention 2025
The final countdown has begun—just two weeks to go until the International Sports Convention (ISC) 2025! On March 19-20, join us at the iconic Tottenham Hotspur Stadium for the ultimate global gathering in the business of sport. Key themes: 📢 Brands and Sponsorship 📱 Digital + Fan Engagement 🏆 Sports Events ⚖️ Integrity and Governance […]