Guy-Laurent Epstein, Marketing Director, UEFA: Keynote: UEFA and Digital Disruption

Subject – KEYNOTE: UEFA and Digital Disruption Speaker – Guy Laurent Epstein, Marketing Director, UEFA   Geneva’s beautiful Palexpo exhibition hall played host to the Digital Transformation of Football Conference on the second day of the International Sports Convention. With questions put to him by Daniel McLaren, the opening speaker of the day was Guy […]

Growing Football: Engaging the Next Generation

Growing Football: Engaging the Next Generation Pearse Connolly, Digital Strategy Director, Norwegian Football Federation Tatjana Haenni, President and Women’s Global Football Expert, FC Zurich Frauen David Jackson, Franchise Strategy Director, EA   David Jackson, the Franchise Strategy Director of EA Sports opened the session by giving a brief breakdown of his Geneva-based role and of […]

MURRAY BARNETT: FORMULA 1 ® – SPONSORSHIP, MARKETING AND GLOBAL PARTNERSHIPS

Subject – FORMULA 1 ® – SPONSORSHIP, MARKETING AND GLOBAL PARTNERSHIPS Speaker – MURRAY BARNETT – DIRECTOR OF SPONSORSHIP & COMMERCIAL PARTNERSHIPS, ® FORMULA 1 The opening conference at this year’s International Sports Convention (2018) centred upon Sports Sponsorship. MC Kevin Roberts welcomed an audience of around 150 to the event at Palexco, Geneva – […]

Per Hansen, IBM: How Sports Broadcasting Work flows, including edits at home and live delivery are being revolutionised using IBM Aspera

Subject – How Sports Broadcasting Work flows, including edits at home and live delivery are being revolutionised using IBM Aspera Speaker – Per Hansen, Regional Manager, Sales Engineering Europe, IBM The final speaker on the Sports Broadcast Conference was Per Hansen of IBM. Mr Hansen opened his presentation by talking about the challenges of transporting […]

WHATS YOUR SPONSORSHIP WORTH?

Speaker – KIMBERLEY COOK, CHIEF REVENUE OFFICER, HOOKIT ORGANISATION The Sports Sponsorship Conference continued with a presentation by Kimberley Cook, the chief revenue officer for the Hookit Organisation. Ms Cook began by outlining the role of Hookit as; ‘We help brands make better sponsorship decisions’. Continuing, the speaker mentioned that sport sponsorship is no longer […]

ISA Club Of The Year

Congratulations to Thai Football team Wild Boars, Winners of the International Sports Award, “Club of the year”