Donna Soane

Donna Soane started working for Orange in 2004 as a Brand Partnership Consultant. In 2006 she joined the Global Sponsorship Directive with the responsibility to deliver the successful ‘Orange Wednesdays’ partnership across Orange’s international footprint. Donna is the strategic lead responsible for managing Orange’s extensive international sponsorship portfolio. Prior to Orange, Donna started her […]
Nick Payman

Nick Payman is the Head of Guinness for GB, leading on the marketing strategy for the Guinness Trademark including Guinness Draught, 0.0 and the recent launch of Guinness Nitrosurge. His role includes shaping Guinness’s role in sport which most notably spans rugby with their long-standing partnership of the Men’s and Women’s 6 Nations and recently […]
Michael Leahy

Michael works across Global Policy and Strategy at FIFPRO, the global football players’ union. He’s currently Manager of Strategy & Industry Intelligence for Men’s Football, while also spearheading the development of Player IQ, FIFPRO’s data-driven knowledge centre. He previously enjoyed a 10-year career in professional football, playing for a number of clubs in Ireland’s Premier […]
Dame Tracey Crouch

Dame Tracey is a former UK Sports Minister with extensive experience in policy development, strategic advice, crisis communications and media relations. She has worked for, with and at the highest levels of Government, and has retained friends and contacts across all sides of politics. Tracey has represented the country at several international events, challenging and […]
Keegan Pierce

From the organisation’s London office, Pierce oversees LALIGA’s global public affairs strategy, including bilateral collaborations with clubs, leagues, local governments and fan groups, as well as other international stakeholders, while also supervising the league’s activity in the UK and Ireland since 2017. Over his career in sports and entertainment, he has worked for some of […]
Kim Mejnert Frydensbjerg

Kim Mejnert Frydensbjerg leads the Events department at Wonderful Copenhagen, focusing on attracting and developing major events to the city, and maximizing the long-term positive impacts of events on the local community and economy With extensive experience in event management and sports administration, Kim has been instrumental in positioning Copenhagen as a leading destination for […]
Corentin Segalen

Corentin Segalen joined the French Gambling Authority (ANJ) in 2015 and has been coordinator of the French national platform against match-fixing since its establishment in 2016. In the same year, he contributed to the creation of the international network of national platforms, the Group of Copenhagen, and was elected Chair of this network in 2021, […]
Alex Kay-Jelski

Alex Kay-Jelski has a successful track record including responsibility for setting up the international arm of “The Athletic” in 2019 driving more than 2 million subscribers. Alex sat on the Executive Committee when acquired by the New York Times in 2022 and has delivered the Olympics, Wimbledon and football tournaments both at the Athletic and […]
Gary Bye

During a long career as a law enforcement professional, Gary was involved operationally in several national and international investigations to protect children from abuse and exploitation perpetrated by the use of the Internet and technology. After leaving, he then turned his fulltime attention to sport. A passion for sports coaching, particularly football, has allowed him […]
Ed Abis

Ed Abis is a media and content leader with over two decades of experience in leadership roles from Nike, to Perform to ITV. Now CEO of Dizplai, Ed leads a team working for the biggest IP in sports, entertainment and the creator economy. Developing products at the intersection of tech and strategy, Dizplai’s work focuses […]