The variety of brands competing for partnership deals in sport has never been greater. From fizzy drinks to ice cream and holidays to deodorant, everybody wants to enhance their brand through sport.

Talking at the ISC Brands and Sponsorship Summit at Unilever House in London, Britt Hadris, Senior Marketing Manager, Global Sports and Partnerships for PepsiCo told over 100 industry professionals, that Sport and Music are now “the world’s biggest passion points”. “Pepsico’s top sports brands, Lays, Pepsi and Gatorade are always looking for ways to keep […]

Nike hits the top of the table for Fan Attraction with Dove the biggest riser

Sportswear giant Nike has emerged as the No1 brand ranked by sports fan attraction. Simon Luff, Managing Partner – Head of Strategy, for creative agency Ear to the Ground, announced the findings of this year’s AI powered survey at the ISC Brands and Sponsorship Summit, hosted by Unilever. And there was good news for the […]

On the right path but lots more to be done

Partnerships with leading brands are having a very positive impact on Girls and Women’s sport. So says Fiona Cole of the Brand Consultancy, Mission. “It has verified confidence in the product and changed outdated perceptions of Women’s Sport.” Nuria Hernandez Crespo, Chief Marketing Officer Personal Care for Unilever agrees and says Women’s Sport is starting […]

Global brand Unilever has shared the success of their campaign at this Summer’s UEFA Euros football tournament

Hosting ISC’s Brand and Sponsorship Summit today, Unilever’s, Willem Dinger, the Global Head of Sport and Entertainment Partnerships, branded  this Summer’s “Unilever Wash Up” at the Euros, a major victory. Unilever have already agreed a partnership with FIFA for the World Cup of 2026 and looking to the future, Dinger said, “We are really excited […]

Metro banking on a big hit for Women’s and Girls’ cricket

There are no boundaries to the potential of sport for Women and Girls. That’s the message from Metro Bank’s Director of Brand and Marketing, Danielle Lee, speaking to over 100 branding and sponsorship professionals at the ISC Brand and Sponsorship Summit hosted by Unilever. Discussing Metro Bank’s partnership with the England and Wales Cricket Board, […]

McLaren keeping pole position on the track and with fans

Maintaining first place in the hearts of it’s fanbase is what drives the Mclaren F1 team, according to their Director of Brand and Strategy, Jonathan Drakes. Speaking to an audience of over 100 leading sports marketeers and branding experts at the International Sports Convention’s Branding and Sponsorship Summit, at Unilever House, Drakes outlined McLaren’s strategy […]

Football and Music – hitting the high notes for the Expedia Group.

The willingness of audiences to travel globally has provided a major opportunity for travel experts Expedia. Addressing the International Sports Convention’s Brand at Sponsorship Summit at Unilever House in London today, Expedia’s Liseli Sitali expanded on plans for future growth in both the football and music sectors. The Expedia Group’s Director of Football and Music […]

Key players team up for major Sports Branding and Sponsorship Summit 2024

Unilever’s General Manager of Personal Care for the UK and Ireland, Chris Barron, today welcomed over 100 key players from the world of Sports Marketing and Sponsorship. Speaking at the start of the International Sports Convention’s Brand and Sponsorship Summit, Barron told an audience of sports marketeers and branding experts that the benefits Unilever see […]