Uncover the secrets of Fan Attraction – A brand perspective. The Fan Index table of 2025
Owen Laverty, Chief Innovation Officer – Ear To The Ground Simon Luff, Managing Partner – Head of Strategy – Ear To The Ground For brands in sport, cultural relevance is becoming a more nuanced concept with each passing year. And in the sixth edition of its Fan Index – an annual ranking of how culturally […]
Kellogg’s football camps launch in the UK and the strategic rationale behind the launch
Helen Potter, Cereal Brands Marketing Lead – UKI – Kellogg Company Kellogg’s cereal brands are part of the morning routines of millions of families across the UK. When it looked at the value it could unlock from sports sponsorship, it thought first of how it could improve the lives of those families. The answer, for […]
Unilever Sports Partnerships
Chris Barron, General Manager Personal Care UK&I / SVP Deodorants Europe – Unilever For Unilever, sports sponsorship has been the perfect route into the popular conversation in 2025. Its research has found that 63% of consumers are more likely to buy from a brand that aligns itself to something they are passionate about, while 74% […]
Her Business of Sport – Lindsey Eckhouse, Chief Revenue Officer, Mercury/13
Lindsey Eckhouse is the Chief Revenue Officer at Mercury 13, a multi-club ownership group focussed on acquiring controlling stakes in professional women’s teams in Europe and Latin America. Lindsey has previous experience in sport with the NFL and Maclaren Racing. Why Mercury 13?🚀: “Back in the 1960’s there was a group of women who were […]
Her Business of Sport – Sally Sheppard, ,Head of Consumer Engagement at Rugby Football Union
With the Women’s Rugby World Cup 2025 in full swing, the RFU’s Head of Consumer Engagement, Sally Sheppard, joined our Her Business of Sport podcast to assess the success of the tournament so far and to reveal an insight into England Rugby’s plans to harness new supporters in the future. Sally on Impact 25 “We […]
🎓 A New Term for Sport: Secure Your Place at the Forefront of the 2025–2026 ISC Season
As the school gates open and routines return, why not start your own new term of learning, networking, and inspiration? With three flexible season ticket packages, you can lock in your seat at the events where the future of sport is being written—hosted at world-class venues like Tottenham Hotspur Stadium, Unilever House, and The National […]
Her Business of Sport – Emily Heath, Global Brand Director, Rexona/Sure – Unilever.
After more than 15 years with Unilever and over a decade as Global Lead of their Rexona/Sure brand of deodorant, Emily has led numerous high impact global campaigns and strategic partnerships. The Sure brand, known as Rexona globally, is over a hundred years old, but Emily’s focus is very much on the future, developing on-going […]
ISC and Gloria Sports Arena extend partnership
“Since 2018 we’ve been honoured to participate in ISC. The convention creates an ideal business environment that offers a unique informational and a communication space with top leaders of the sports world. The event is always highly professionally organized and provides the best possibilities for productive connections creation and to explore the latest trends. We […]
Her Business of Sport – Thayer Lavielle, Managing Director, The Collective
Thayer Lavielle says she is never afraid of a blank page, something she has proven over the last 6 years, by leading the development of The Collective, a women-focussed division of Wasserman, designed to bridge gaps in gender equity in sport and music through community, insights, events, tools and services. Since 2019, that “blank page” […]
The Business of Sport – Justin Papadakis, Deputy CEO and Chief Real Estate Officer at USL
A year out from the next FIFA World Cup in the USA, Canada and Mexico, one man is leading the charge to create a sustainable platform for soccer in the USA. For over 50 years, American soccer has relied on importing players from around the world, mostly at the end of their careers, to play […]