Nevena Vukašinović

Nevena is behind the design of multi-stakeholders partnerships and strategic communications to advance worthy causes, activate brands and communities, and build immersive solutions in Europe and around the world. Providing strategic and policy council on sustainable development, healthcare, tech and sports. She works as an external expert for the European Commission and UN. Managing international […]

François Vergnol

François Vergnol is a multi-cultural, seasoned sports marketing professional specializing in sponsorship, TV broadcast rights, digital marketing, ticketing & hospitality and merchandising & licensing, with a 15+ year track record helping global brands and media platforms receive industry-benchmark ROI from their investments in sport. Throughout his career, François has headed up the marketing & commercial […]

Steffen Merkel

Born in in 1985, Dr Steffen Merkel is a member of the DFL GmbH’s Management Board. As Executive Vice President of the Audiovisual Rights Division, he is responsible for domestic and international product management, in particular guaranteeing high-value coverage of German professional football globally, national media tenders, as well as the protection of audiovisual rights […]

Alexander Bielefeld

Alexander Bielefeld is Director Global Policy & Strategy (Men’s football) at FIFPRO – Football Players Worldwide. Alexander has been working for a decade on matters affecting the world of work of players and has represented player’s collective interests at the highest levels of international professional football. In his current role he represented professional players in […]

Pierre-Olivier Bouche

Pierre-Olivier Bouche joined Tottenham Hotspur in 2021 as Media Director, overseeing content strategy, production, and distribution across owned & operated platforms (web, apps, OTT) and social media. Prior to joining Spurs, he spent 12 years at Eurosport and Discovery, mostly within the digital teams, as VP Content Production and Programming. With a business school degree, […]

Matthijs Withagen

Matthijs Withagen is a Dutch national and ISDE International Sports Law graduate. Matthijs started his career at UEFA’s Legal department as a Players’ Status Lawyer and subsequently transferred to FIFA’s Players’ Status Department, focusing mainly on transfer and employment disputes as well as regulatory matters at both institutions. In 2021, Matthijs embarked on a journey […]

Jenni Kennedy

Jenni joined the ITIA in September 2022 and is responsible for the investigations into match fixing and doping in international tennis. Prior to joining the ITIA she spent more than 15 years at the English Football Association as Head of Integrity. In her last seven years at the FA, Jenni headed up their integrity operations […]

Megan Smith

Since joining EVERFI, Megan has worked with sporting brands, leagues, events, and sponsors to create social impact programmes and activations for young people, schools, and families. Megan is currently responsible for identifying and securing partnerships with new brands and helping them to deliver maximum social impact through education.    Megan’s passion for using the power of […]

Thomas Decieux

As head of Sports Market Development, EMEA & APAC, Thomas focuses on accelerating Harmonic’s success in Sports. Throughout his career, Thomas has established a strong record of leading ambitious strategies, initiatives and teams. Notably, Thomas was instrumental in defining strategy at Swedish computer vision firm Signality in sports data, leading the EMEA region through change […]


Kathryn joined EVERFI in 2013 to help establish our Sports and Events offer and to determine how sports events, brands and leagues could drive social impact in schools and communities.  She was appointed as Director of Marketing, Strategy and Impact in 2022 and is responsible for ensuring that we reach, engage and deliver maximum impact […]