Ben Curtis

Ben has been the global brand vice president for Magnum ice cream for the last six years.  In that time he’s overseen a doubling in the size of the brand’s turnover through a combination of strong core programmes and innovative new product launches.  At the same time as improving Magnum’s creative output, with multiple award […]

Jonathan Drakes

Jon has over 10 years’ experience in sports marketing, working within Omnicom Media Group (OMG) prior to joining McLaren Racing. During his time with OMG, Jon designed and executed global sports & entertainment marketing strategies for brands such as Renault, Vodafone, Volkswagen, HSBC, Johnnie Walker and Carlsberg. Most recently he built OMG’s sports marketing business in Asia-Pacific. In his current […]

Simon Cuff

Guillaume Sabran

Guillaume Sabran joined UEFA in 2005. He is the Head of Sponsorship & Licensing, responsible for overseeing all sponsorship and licensing activities across UEFA’s Club competitions, Women’s Football and National Team competitions.  He is in charge of maximising interest in all UEFA competitions by developing appropriate sponsorship & licensing strategies, monitoring their implementation to the highest […]

Liseli Sitali

Liseli is the Director of Football and Music Partnerships at Expedia Group, one of the world’s leading full-service travel brands, with a mission of helping travellers get the most out of every trip they take by providing everything they need all in one place and, above all else, feel supported every step of the way. […]

Britt Hadris

Britt has worked in Sports Marketing for 15 years. She started her career with Major League Baseball clubs the Houston Astros and the Chicago Cubs. She subsequently gained an MBA from Northwestern University and has spent the past decade working on the FMCG side of sports marketing. While at Mars, Britt worked on NFL and […]

Simon Luff

Simon is the Managing Partner and Head of Strategy at Ear to the Ground, a global creative agency specializing in partnering with influential fans to build culturally powerful brands in sports and gaming. With expertise in brand planning, marketing effectiveness, content, and customer experience, Simon provides strategic leadership for clients such as PlayStation, New Balance, […]

Willem Dinger

A results-driven cultural marketing and media specialist, Willem brings over 23 years of experience in the sports and entertainment industry. His expertise spans client, rights-holder, and agency settings, where he has developed strategic partnership portfolios and activation plans across a diverse range of sports, gaming, music, lifestyle, and celebrity properties to accelerate business and brand […]

Thomas Mulders

Thomas is an experienced and passionate sports marketeer specialized in bringing top tier partnerships to life with strong business impact. His experience ranges from leading cross-functional teams to global campaign development and from various contract negotiations to brand activations. He has been working with Heineken since 2016, in commercial/marketing roles with most of his experience […]

Kathryn Swallow

Kath Swallow, a global brand crafter with a huge passion for driving the diversity agenda holistically within brands and business. With more than 20 years’ experience leading brands such as Rexona and Dove, Kath is known for pushing the creative boundaries in communication and innovation to drive sustainable business growth