Athlete Partnerships and Brands

Panel Members: Tim Edwards, Public Figures, Sports and Athletes – TikTok Matt Riches, Head of Partnerships – Lucozade Ribena Suntory Lucy Englander, Group Partnerships Director – Saracens Rugby What makes a great partnership between athletes, clubs and brands and how do they use social media such as TikTok to develop their relationships and profile? For […]

Reputation, Integrity and Value: striking the right balance with sponsorship and advertising in sport

Reputation, Integrity and Value: striking the right balance with sponsorship and advertising in sport Panel Members: Jonny Gray, Senior Managing Director – Ankura Lorynn Demetriades, Senior Managing Director – Ankura Todd Kline, Chief Commercial Officer and Board Member – Tottenham Hotspur Football Club Nevena Vukasinovic, Lead on Influence – BCW Jonny Gray outlined the parameters […]

Digital Innovation

Panel: Rüdiger Müller, Head of Digital Content Products – FIFA Juli Ferre Nadal, Managing Director EMEA – Tally Technology Kahlen Macaulay, Sports Partnerships – Snapchat A panel of digital innovation experts took to the stage at ISC to discuss how combining the digital and physical worlds can be a “game-changer” when turning Gen Z audiences […]

Future of Sponsorships

The session on the future of sponsorship, where the speakers discussed how Hyundai brought impact to the world’s biggest stage., the FIFA World Cup 2021 in Qatar. The speakers included Clara Iltgen, Strategy Director at JvM Sports, Felix Umbach, Creative Director at JvM Sports, Alexander Riggers, Co-Founder of RAWR by Webrepublic, and Karim Teufel, Lead […]

Prevailing Compliance issues in Sport

Topic: Prevailing Compliance Issues in Sport Panel Members: Adam Garside, Director – Control Risks; Torsten Wolf, Principal – Control Risks; Richard Davies, Senior Associate – Charles Russell Speechlys LLP; Barbara Lustenberger, Director Legal & Compliance – Infront Sports and Media Adam Garside set the scene for the discussion: “We hold sport dear, and that is something […]

Developing the Digital and Physical Footprint of NFL

Developing the Digital and Physical Footprint of NFL (Henry Hodgson, General Manager – NFL UK) Capturing the attention of as many people as possible in the UK over the two-week period NFL games are played in London – not just the games themselves – has been a central part of the strategy to long-term interest […]

Formula 1 and Fan Engagement

Fabio Calamosca, Head of Fan Strategy and Planning – Formula 1 F1 was the fastest-growing global sport on social media in 2022 and one in three fans started following F1 in the last four years Fabio Calamosca (Head of Fan Strategy and Planning at F1) said at ISC this morning. He added that Netflix series […]

Women In Sport

The panel on Women in Sport brought together three accomplished women – Sabrina Ibáñez, Stephanie Hilborne, and Megan Smith – who shared their insights and experiences on the challenges and opportunities for women in sports. The panelists discussed how to make change not just through participation but through change in attitudes and perceptions. Sabrina Ibáñez […]

Driving social impact through the power of sport

Driving social impact through the power of sport The wider economic and social climate is driving an increased strategic focus on social impact programmes, that’s the message from a series of social experts who spoke at the International Sports Convention today. Kathryn McColl, Director of Marketing, Strategy and Impact at EVERFI led the thought-provoking discussion […]

Backlight Streaming Masterclass

Matt Loreille – CEO of Backlight Streaming The Fifa World Cup showcased a step change in the possibilities of digital media presentation and storytelling. That was the theme of the masterclass delivered to ISC by Matt Loreille, Chief Marketing Officer of Backlight Streaming – a new brand created around a year ago, alongside Backlight Creative,  after […]