Hookit Brand Score

Data and analytics are ever present in our world today. At every point in a consumer’s journey, data is collected – be it a purchase, transaction, or the consumer’s digital, social and online interactions with the brand. A vast sea of data, gathered for every product and consumer, whether online or offline, is available to […]

In pursuit of greatness. How Wimbledon ensure digital is the gateway to their brand – Alexandra Willis, Head of Communications, Content and Digital, Wimbledon Championships

Subject – In pursuit of greatness. How Wimbledon ensure digital is the gateway to their brand Speaker – Alexandra Willis, Head of Communications, Content and Digital, Wimbledon Championships   Alexandra Willis, Head of Communications, Content and Digital, at the Wimbledon Championships spoke on the second day of this years International Sports Convention in Geneva.   […]

Guy-Laurent Epstein, Marketing Director, UEFA: Keynote: UEFA and Digital Disruption

Subject – KEYNOTE: UEFA and Digital Disruption Speaker – Guy Laurent Epstein, Marketing Director, UEFA   Geneva’s beautiful Palexpo exhibition hall played host to the Digital Transformation of Football Conference on the second day of the International Sports Convention. With questions put to him by Daniel McLaren, the opening speaker of the day was Guy […]

Growing Football: Engaging the Next Generation

Growing Football: Engaging the Next Generation Pearse Connolly, Digital Strategy Director, Norwegian Football Federation Tatjana Haenni, President and Women’s Global Football Expert, FC Zurich Frauen David Jackson, Franchise Strategy Director, EA   David Jackson, the Franchise Strategy Director of EA Sports opened the session by giving a brief breakdown of his Geneva-based role and of […]