ISC Brands and Sponsorship Summit 2025

25/09/2025

Unilever House, London

The ISC Brands and Sponsorship Summit is a focused gathering by the International Sports Convention, bringing together key players in sports branding and sponsorship.

This one-day summit takes place at Unilever House. Unilever is a global sponsor and partner with FIFA and UEFA.

This specialised summit explores the latest trends and innovations in the intersection of sports, brands, and sponsorship. The ISC Brands and Sponsorship summit provides a targeted forum for discussions, knowledge sharing, and networking opportunities.

Attendees can engage in meaningful conversations, gain insights into successful campaigns, and connect with industry leaders.

It’s an opportunity to stay ahead in the ever-evolving landscape of sport sponsorship.

ISC Brands and Sponsorship Summit 2025

Click here to download the programme for the 2025 event.

Register to attend

1 Ticket

£695 + VAT

2 Tickets

£1000 + VAT

Agenda

Registration, Networking – Coffee/Tea

8:45 am - 9:30 am

Welcome and Introductions

9:30 am - 9:45 am

Adam Leventhal

ISC host and moderator

Nigel Fletcher

Chief Executive

International Sports Convention

Chris Barron

General Manager Personal Care UK&I / SVP Deodorants Europe

Unilever

Unilever Sports Partnerships

9:45 am - 10:00 am

Chris Barron

General Manager Personal Care UK&I / SVP Deodorants Europe

Unilever

Kelloggs football camps launch in the UK and the strategic rationale behind the launch

10:00 am - 10:35 am

Helen Potter

Cereal Brands Marketing Lead - UKI

Kellogg Company

Uncover the secrets of Fan Attraction - A brand perspective. The Fan Index table of 2025

10:35 am - 11:10 am

Owen Laverty

Chief Innovation Officer

Ear to the Ground

Simon Luff

Managing Partner – Head of Strategy

Ear to the Ground

Break and networking

11:10 am - 11:40 am

From Kick-off to Final Whistle: UEFA Women’s EURO 2025 Recap

11:40 am - 12:00 pm

Guillaume Sabran

Head of Sponsorship & Licensing

UEFA

Unilever and Sports Partnerships - UEFA Women’s 2025 European Championships – The Unilever Wash Up

12:00 pm - 12:40 pm

Komal Patel

European Sports & Entertainment Partnerships Director

Unilever

Guillaume Sabran

Head of Sponsorship & Licensing

UEFA

Ashley Goldie

UKI | Media Marketing Activation Manager - Personal Care

Unilever

Lunch and networking

12:40 pm - 1:45 pm

Brand Purpose, now and the future – New strategies, campaigns and partnerships in Sports Sponsorship

1:45 pm - 2:35 pm

Emily Heath

Global Brand Director, Rexona/Sure

Unilever

John Rogers

Head of Global Partnerships

Chelsea Football Club

Sam Shave

Managing Partner

Think Beyond

Mel Brown

Director

Two Circles

Using Sports Partnerships to Drive Growth

2:35 pm - 3:20 pm

Willem Dinger

Global Head of Sport & Entertainment Partnerships & Personal Care Media Lead

Unilever

Somnath Dasgupta

Marketing Director (VP), Global Sports Partnerships and Regional Africa, Guinness Brand Team

Diageo

Paul Hiskens

Head of Assets, Sponsorships and Partnerships

Coca-Cola European Partners

Álvaro García Sampere

Europe Sponsorships & Partnerships Manager

TCL

Break and networking

3:20 pm - 3:50 pm

Igniting passion through creative sports fan engagement strategies

3:50 pm - 4:30 pm

Emily Heath

Global Brand Director, Rexona/Sure

Unilever

Marina Purkiss

Senior Manager – Sport & Brand Partnerships UK And Adobe Women's FA Cup Partnership Lead

Adobe

Marek Borowik

Director of Fan Engagement and Event Experience

SailGP

Jon Hewson

VP of Sales, EMEA

Genius Sports

Closing note

4:30 pm

Chris Barron

General Manager Personal Care UK&I / SVP Deodorants Europe

Unilever

Drinks and networking

4:30 pm - 5:30 pm

Confirmed speakers

Unilever

Kathryn Swallow

Unilever Rexona Global Brand Lead & Deodorant Category Head

Unilever

Unilever

Willem Dinger

Unilever Global Head of Sport & Entertainment Partnerships

Unilever

Unilever

Komal Patel

European Sports & Entertainment Partnerships Director

Unilever

UEFA

Guillaume Sabran

Head of Sponsorship & Licensing

UEFA

 Unilever

Chris Barron

General Manager Personal Care UK&I / SVP Deodorants Europe

Unilever

 Kellogg Company

Helen Potter

Cereal Brands Marketing Lead - UKI

Kellogg Company

Ear to the Ground

Simon Luff

Managing Partner – Head of Strategy

Ear to the Ground

Unilever

Ashley Goldie

UKI | Media Marketing Activation Manager - Personal Care

Unilever

Adobe

Marina Purkiss

Senior Manager – Sport & Brand Partnerships UK And Adobe Women's FA Cup Partnership Lead

Adobe

Genius Sports

Jon Hewson

VP of Sales, EMEA

Genius Sports

SailGP

Marek Borowik

Director of Fan Engagement and Event Experience

SailGP

Think Beyond

Sam Shave

Managing Partner

Think Beyond