DP World Golf Tour CEO Keith Pelley drives for golfing change

Keith Pelley is a believer in change. The chief executive of what is now golf’s DP World Tour – its name was revised from the European Tour after a title sponsorship deal with the Dubai-based logistics company in November – used his session at the International Sports Convention to make the case for golfing evolution. […]

Dan Rossomondo on the NBA’s digital global growth strategy

“You can talk about all the things that we’re doing,” said Dan Rossomondo, SVP and head of international commercial strategy and development for the NBA, during his International Sports Convention presentation. “The most important thing for us: we need to create fans.” The NBA also wants to create younger fans and to do so all […]

Key steps to achieving digital excellence

Pannel discussion – It’s a a marathon not a sprint: Key steps to achieving digital excellence: Mark Alford – Director, Sky Sports News and Cristian Livadiotti CEO, Wildmoka There are important expectations that have changed around digital media, and some that have not. All digital tools, according to Sky Sports News director Mark Alford, should […]

Ian Reid on the huge event in Birmingham

Delivery of Birmingham and the region’s largest ever cultural and sporting event With 6,500 athletes and officials from 72 nations representing 2.5 billion people, the Birmingham 2022 Commonwealth Games are set to be the biggest sporting event in the UK since the London 2012 Olympics. They will also be among the first major multi-sport events […]

Andreas Heyden and his view at the future of the DFL

Bundesliga – connecting with fans worldwide: Andreas Heyden, EVP Digital Innovations – DFL  In the ever-competitive world of European club football – not to mention an always-on contest for media attention – Germany’s Bundesliga is making the smart use of technology its international point of difference. The league’s organising body, the DFL, is taking control […]

Alex Green: Interview with Amazon

Interview with Amazon: Alex Green – Managing Director at Amazon Prime Video – Sport, Europe As digital streaming has become more central to live sports viewing, the movements of Amazon Prime Video have been carefully watched. The video content arm of the ecommerce giant has made a rapid, significant impression in the live rights market. […]

Mark Parkman’s insight into the Olympic Channel’s activity

The Olympic Channel: Mark Parkman – General Manager The disruption of the Covid-19 pandemic demanded an unprecedented response across the world of sport, but perhaps few organisations had as complex a job as the International Olympic Committee (IOC). A 12-month delay for the Tokyo 2020 Summer Olympics meant that for the first time in decades, […]